“Kote Kudai (Come and Buy Some) !” of Noto’s Local Specialties

From masterpieces produced in Noto to original Wakura souvenirs!

One of the joys of traveling is choosing souvenirs. Specialty shops in the town of Wakura sell a wide variety of masterpieces created as the result of the food culture and specialty products of Noto, and visitors may buy popular souvenirs that are unique to Wakura Onsen. The numerous products of the culture and climate embody the charms of Noto. So, “kote kudai (meaning, “come and buy some!” in the Noto dialect).”

Wajima Lacquerware

Wajima Lacquerware for Everyday Use

Wajima Lacquerware is a representative part of Noto culture, and it was designated as an important intangible cultural asset of Japan. The durable yet elegant Wajima Lacquerware once attracted a lot of attention as a glorious form of art. However, trends have changed gradually over the years, and it is now starting to be regarded as lacquerware for everyday use. A characteristic of lacquerware is that it is light and durable, yet when it is scratched or broken, it can be repaired, allowing continued use. Wajima Lacquerware is praised highly as prestige tableware to last a lifetime. People are invited to take a look at the lacquerware that enriches the daily lives of those who use it.

Agehama Salt

Agehama Salt Passed Down through the Generations for over 400 Years

The historical Agehama-style of salt farming in Noto has been designated as a Globally Important Agricultural Heritage System. Its properties include melting easily inside the mouth and a rich umami, for which it has come to be loved by chefs even outside the prefecture. Its secret lies in the seawater rich with nutrients, and the method of making it by hand, which has been passed down through the generations for over 400 years. Seawater around Noto, rich in calcium and other minerals, is sprayed many times onto a salt farm to make highly concentrated salt water, which is boiled slowly over a long time. Taste this salt created through masterly skills.

Local Sakes

Local Sakes Brewed Using the Delicious Water of Noto

The sakes of Noto evolved hand-in-hand with the rich food culture based on the blessings of “satoyama and satoumi,” and they are available in a variety of tastes and types. Japanese sake is what we recommend most. The chief brewers (people in charge of brewing sake) of Noto are regarded as one of the four greatest group of brewers in Japan, and their sakes have won high appraisal throughout the country. Moreover, Chongaribushi, the main shochu brand of Noto is matured for 15 years to make Wakura, a tasteless, odorless, mild shochu. Noto Wine, made using only locally grown grapes, has also won an award at a wine contest for which it has come to be known throughout the country. Come and try the high quality sakes made using the delicious water of Noto.

Suzuyaki Pottery

Suzuyaki Pottery with a Unique History

It is plain, yet with a dynamic beauty and a stunning metallic appearance. This traditional form of pottery passed down through the generations for over 400 years in the Suzu region has become highly popular as a specialty product of Noto. The clay contains a lot of iron, and heating it melts it fusing the iron with carbon and turning the surface black. It once disappeared, but it has the unique history of having been revived in the latter years of the Showa period by the enthusiasm of local residents. Come and witness the powerful aura it emits in everyday living spaces.

Famous Confectionary Offering the Gentle Taste of Home

Famous Confectionary Offering the Gentle Taste of Home

Noto souvenirs include many types of local confectionary that have been loved by the common people and passed down through the generations. An example is “hippari-mochi,” made by carefully pounding glutinous rice grown in Noto, which is stretched and wrapped around soy beans. “imo-gashi” is made by baking white bean jam in the shape of sweet potatoes, and it is characterized by a cinnamon flavor. With a history of over 600 years, the Nanao specialty product of “mame-ame” has high nutritional value, and allows long-term storage for which it was valued highly as an emergency food. These products, made through traditional methods passed down through the generations, almost have an air of being folkcraft goods.

The Bathroom Goods of Wakura Beauties

The Bathroom Goods of Wakura Beauties

Noto Milk, rich in moisturizing ingredients, and Namako, rich in minerals and collagen, among other varieties of soap infused with the blessings of Noto are very popular. Try them yourself to check out their skin beautifying effects.

(From left)
Awawa Yawawa [End of sales]
Noto Milk Soap
Soyu original towel
Namako Bijin