Noto, a Treasure Trove of “Maimon (Delicacies) ”

The secret to the deliciousness of food in Noto lies in the soft, nutrient-rich water!

Winter yellowtail, male snow crab, blackthroat seaperch, monkfish, rice and vegetables, as well as Noto beef, local sake, etc. Noto is a treasure trove of “maimon (meaning “delicacies” in the local dialect).”

Noto is blessed with the bounties of the sea, and the bounties of the mountains. Why is it that Noto is blessed with so many top-class delicacies? The secret lies in the local water.

The area has expansive forests and majestic mountains, and the nutrient-rich water stored in the mixed forest flows into rice paddies and rivers to enrich the land. Foods cultivated in this rich soil are all packed full of plain goodness and rich flavors.

The Sea of Japan that surrounds Noto Peninsula is also the point at which warm and cold currents run into each other. It gives birth to an abundant supply of good quality plankton, which in turn gives birth to well-nourished “maimon.”


The bounties of the sea from Nanao Bay, boasting nutrient-rich waters, include fat winter yellowtail, plump and sweet Noto oysters, fresh squid full of amino acids, female snow crabs packed full of rich umami, and blackthroat seaperch known widely as “the legendary top-quality fish.” The area has a full lineup of top-quality food ingredients.


The blessings from the land are cultivated in the climate, natural environment and beautiful water of Noto. Unique Noto vegetables include Nakajimana, a vegetable containing a lot of vitamins, Notomusume, a daikon radish that turns pink when grated and given a squirt of kabosu (a type of citrus fruit), and Sawano burdock with a history of being used as a gift by the Kaga domain, among others.